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Aleene’s Original Tacky Glue has been the glue of choice for generations of crafters, hobbyists, and households since its inception in the 1950s. In the 70+ years since Aleene Jackson created her signature Tacky Glue, a lot has changed— including the iconic Aleene’s logo!
The original Aleene’s logo was created in 1950, when Aleene was beginning her journey in the floral industry. Thanks to her business-savvy nature, Aleene quickly made a name for herself with her own floral supply store where she offered classes on flower crafts, arrangements, and more; she also hosted weekly television segments and had features in publications for her crafts!
When she couldn’t find an adhesive that met her expectations, the innovative Aleene created one herself— originally called “Glue d’Aleene”— and began to use it in her craft classes. The glue became so popular that she started bottling and selling it, eventually modifying the name to “Aleene’s Original Tacky Glue.” She chose the gold bottle that is still used today to reflect the premium quality of its contents – the gold standard of adhesives.
What started out as one all-purpose craft glue is now a collection of over 60 unique adhesive products, including fabric glues, industrial-strength adhesives, spray sealers, and more! As the company expanded over the years, the logo has also changed to reflect the growth of Aleene’s brand. The Aleene's logo has gone through many transformations over the years. Each time we make a change, we are looking to address the evolving tastes and needs of the crafting community.
With our new 2023 look, our goal is to embrace the modernization of the crafting industry while still honoring the rich history of Aleene’s legacy. The colors used in our recent rebrand are reminiscent of Tacky Glue’s signature gold bottle— solidifying the message that Aleene’s is the gold standard of craft adhesives.
Although much has changed since the 50s, the quality of Aleene’s has not. From that first gold bottle of Aleene’s Original Tacky Glue to today’s variety of more than 60 unique adhesive options, every Aleene’s product is formulated to deliver premium quality and performance.
Let us know your thoughts on our new logo and tag us on social media @AleenesDIY! We’d love to hear your stories about crafting with Aleene’s and your thoughts on the evolution of our brand!